Navigating the path to commercial success is a challenging journey.
We make it easy by integrating all aspects of growth, freeing you to focus on what you do best


Life’s A Pitch is founded and led by Ro, an institutional finance banker with over a decade of experience in Australia’s largest financial institutions. Our market-leading service platform has allowed businesses from all over the world to raise millions of dollars in capital and close high ticket deals.
Our sole focus is simple: we build impactful strategy and tools to assist clients in securing investors and closing sales. Our analytical and data-based approach allows us to get objective results that translate into real growth, meaning, capital and cashflow, for your business.


Romano is a seasoned expert in business strategy, sales and finance. With 7 years at JPMorgan, Romano coordinated various 9-figure fundraisings, earning a track record of simplifying complex business models for investment. His valuable experience in building and presenting compelling narratives to committees complements the Life's A Pitch mission.
Romano's core philosophy is based on dedication to client success. He is passionate about bringing world changing visions and missions to life, helping founders successfully launch their product and service offerings in the market.
Navigating the path to commercial success is a challenging journey. We make it easy by integrating proven systems for Content, Capital & Customers.


Ro is founder and CEO of Life’s A Pitch. Over the past three years he has helped over 120+ start-ups and early-stage businesses raise over $300m in venture capital.
Prior to his work with early-stage businesses, Ro held key roles a major financial institutions such as NAB, CBA and UBS. He has experience in various business divisions including FX & Commodities Trading, Securitization, and Institutional Banking. His background in finance gives him a unique perspective on the start-up world and enables him to provide valuable strategic guidance to early-stage companies.


Romano helps founders secure capital, engage their audience and grow revenue.
With a background in institutional banking, including 7 years with JPMorgan across London and Sydney, Romano has co-ordinated multi-billion dollar financings. Earning a track record of simplifying complex business models for investment.
Romano brings the knowledge & skills from corporate finance into the emerging B2B tech space. Helping companies grow on autopilot through automated systems across finance, sales and marketing.
Navigating the path to commercial success is a challenging journey.
We make it easy by integrating all aspects of growth, freeing you to focus on what you do best
We are early-stage growth experts. Let’s have a conversation to see what is possible for your business.